Tyreright is a smaller national tyre retail brand than the larger popular national brands, but its position in the Australian tyre industry is more substantial than its current store count initially suggests.
Launched in 2011, Tyreright originated within tyre wholesaler Tyres4U and was designed to take the company’s extensive product, distribution and commercial tyre expertise into a consumer-facing retail network. Today, Tyreright sits within NTAW Holdings, the Australian-listed group behind National Tyre & Wheel, Black Rubber and several other tyre and wheel businesses.
TreadTorque’s analysis of the current Tyreright store data identifies 22 branded locations, concentrated heavily in regional Australia and Western Australia.
The physical store count doesn’t tell the complete Tyreright story. The business has a strong commercial focus covering truck and bus, agriculture, fleet, industrial and earthmoving applications, supported by mobile servicing and a national truck breakdown network involving more than 200 service providers.
Tyreright Began With Tyres4U
The origins of Tyreright can be traced to Tyres4U, an Australian tyre wholesaler established in 1990.
Tyres4U had developed a substantial wholesale distribution operation across Australia and New Zealand, supplying tyres across passenger, commercial, agricultural and industrial applications.
Tyreright was launched in 2011 as a consumer-facing retail concept built around that wholesale business. According to Tyreright, the objective was to bring Tyres4U’s existing customer and distribution network together under a retail brand that would be recognisable to consumers.
The orange and grey Tyreright store identity was deliberately developed as part of that strategy, with orange directing customers towards reception and grey identifying workshop areas.
The Tyres4U background gave Tyreright access to products covering passenger vehicles, 4WDs, trucks, buses, agricultural equipment and industrial applications. That commercial heritage remains one of the defining characteristics of the brand today.
National Tyre & Wheel Acquires Tyres4U
A major ownership change occurred in August 2020.
National Tyre & Wheel, now NTAW Holdings, acquired the Australian and New Zealand business assets of Tyres4U.
The transaction was valued at approximately $48.7 million, consisting of around $43.8 million in cash and $4.9 million in NTAW shares.
Importantly, the acquisition included Tyreright.
At the time the transaction was announced, Tyres4U’s Australian retail operation consisted of 32 company-owned Tyreright stores and 34 licensed stores, giving the brand a network of approximately 66 locations.
Tyreright’s Australian Network Today
The current network is particularly interesting geographically.
| State/Territory | Tyreright Stores |
|---|---|
| Western Australia | 8 |
| Queensland | 5 |
| Northern Territory | 3 |
| New South Wales | 3 |
| Tasmania | 2 |
| Victoria | 1 |
| South Australia | 0 |
| ACT | 0 |
| Total | 22 |
The geographical spread reinforces how different Tyreright is from a conventional metropolitan passenger-tyre chain.
Only one current location in TreadTorque’s data is in Victoria, while Western Australia accounts for more than a third of the entire network.
The Northern Territory has three locations, in Darwin, Palmerston and Alice Springs, despite its relatively small population.
Other locations include regional centres such as Esperance, Geraldton, Coffs Harbour, Coonamble, Warren, Bundaberg, Kingaroy, Oakey, Hervey Bay and Burnie.
That regional footprint is important because Tyreright’s product and service offering extends well beyond passenger vehicles.
A Network With Strong Commercial Roots
For some tyre retailers, truck and agricultural tyres are an additional category offered by selected regional stores.
For Tyreright, commercial tyres are much closer to the history and structure of the business.
The network promotes tyres and services across:
Passenger vehicles and SUVs
Passenger, performance, SUV and 4WD tyres.
Light commercial vehicles
Tyres for vans, utilities and light trucks.
Truck and bus
Commercial truck and bus tyres, fleet management and roadside support.
Agriculture
Tractor, flotation, row-crop, forestry and other agricultural applications.
Industrial
Forklift, construction and industrial tyres.
Earthmoving
Heavy-duty tyres for earthmoving and off-road equipment.
Tyreright’s commercial offering also includes mobile servicing, fleet monitoring, on-site forklift servicing and on-farm tyre assistance.
This makes the capability of an individual Tyreright location potentially very different from that of a typical suburban passenger tyre store.
On-Farm Tyre Service
Agriculture is a particularly important part of Tyreright’s service proposition.
The company promotes mobile on-farm field servicing, allowing technicians to attend agricultural customers rather than requiring machinery to be transported to a tyre store.
Its agricultural range covers tractor and flotation tyres, row-crop applications, forestry, garden equipment, ATVs and heavy earthmoving machinery, with both radial and bias-ply products available.
This type of service becomes particularly valuable during seeding and harvesting periods when equipment downtime can have a significant financial impact.
Availability varies by store, however, so agricultural customers need to check the capability of their nearest location.
TEN-24 Truck Breakdown Network
Tyreright’s physical network may now contain only 22 branded stores, but its commercial service reach is considerably larger.
One of the best examples is TEN-24, Tyreright’s truck tyre emergency network.
TEN-24 operates 24 hours a day, seven days a week, 365 days a year, using more than 200 tyre service providers around Australia to provide emergency roadside tyre assistance for trucks and buses.
This distinction is important when assessing Tyreright’s national footprint.
A TEN-24 service provider isn’t necessarily a Tyreright-branded retail store.
The network instead gives Tyreright commercial customers access to a much broader group of service providers positioned along major Australian transport routes.
It allows a relatively small branded retail network to support national truck and fleet customers.
Black Rubber Has Become Important to the Commercial Strategy
Another important part of the story is Black Rubber.
NTAW acquired Black Rubber in 2021. At the time, more than 60% of Black Rubber’s revenue came from supplying truck, bus and agricultural tyres to commercial fleets and other business customers. It also operated Michelin-accredited retreading facilities.
NTAW subsequently began combining Tyreright’s commercial operations with Black Rubber’s fleet management and retreading expertise.
The relationship gives the group capabilities extending beyond simply fitting a new truck tyre.
Black Rubber specialises in whole-of-life tyre management, performance monitoring, retreading and cost-per-kilometre or cost-per-hour fleet programs. Tyreright’s own commercial material highlights access to those systems as an important part of its commercial proposition.
Commercial Retreading
Tyreright also promotes commercial retreading through its relationship with Black Rubber and Michelin.
The group operates Michelin-accredited retreading facilities, using the Michelin retread process for commercial tyre casings.
For truck fleets, retreading can reduce whole-of-life tyre costs by allowing a suitable casing to be reused rather than replacing the complete tyre every time the tread reaches the end of its usable life.
Tyreright combines this with fleet tyre monitoring and cost-per-kilometre or cost-per-hour management programs.
This is a substantially different business proposition from simply selling replacement passenger tyres to individual motorists.
What Tyre Brands Does Tyreright Sell?
Tyreright remains a genuine multi-brand retailer.
Its current consumer catalogue includes products from brands such as BFGoodrich, Bridgestone, Double Coin, Dunlop, General Tire, Giti, GT Radial, Hankook, Kumho, Michelin, Radar, Terrafirma and Tracmax, among others.
Its commercial range extends further into specialist brands and applications, including agricultural, industrial and heavy commercial products.
More Than Tyres
At the passenger-car level, Tyreright stores offer many of the services motorists would expect from a modern tyre retailer.
Depending on location, these include tyre fitting, wheel balancing, wheel alignment, puncture repairs, batteries, wheels, mobile tyre fitting and mechanical servicing.
Not every service is available at every location.
A Different Kind of National Tyre Network
Tyreright presents an interesting contrast with Australia’s larger tyre retailers.
Its current branded store network is relatively small.
But behind those stores sits a much larger wholesale and commercial tyre organisation.
NTAW provides product distribution and buying scale. Black Rubber adds fleet tyre management and retreading. TEN-24 adds a nationwide network of more than 200 truck tyre emergency service providers. Tyreright provides the consumer-facing retail identity.
This makes counting Tyreright stores alone an incomplete measure of the business.
What to Know Before Visiting Tyreright
There are several things consumers should understand about the network.
Tyreright remains a multi-brand retailer. Its current catalogue includes products from numerous competing tyre manufacturers.
Commercial tyres are a major part of the proposition. Truck, bus, agriculture, industrial, earthmoving and fleet services aren’t peripheral categories for Tyreright. They are closely connected to the heritage of the business.
The national service network is larger than the branded store network. TEN-24 alone uses more than 200 Australian tyre service providers for truck and bus roadside assistance.
