Tyrepower is one of the largest tyre retail networks in Australia, but its ownership model is quite different from Bob Jane T-Marts, JAX Tyres & Auto, Bridgestone Select and mycar Tyre & Auto.
A 2026 analysis of the current Tyrepower store locator identifies 343 Australian locations, with particularly large networks in New South Wales, Victoria, Queensland and Western Australia. The network extends from major metropolitan markets through regional centres and small rural communities.
The most important distinction, however, concerns ownership.
Tyrepower describes itself as neither a conventional franchise nor a company-owned retail chain. It operates a mutual model in which the individual businesses remain independently owned, while Tyrepower itself is owned by its member dealers. New members take shares in Tyrepower, giving the store owners an ownership interest in the organisation that provides the common brand, national buying power, marketing, administration and other network services.
That makes Tyrepower perhaps the clearest example in the Australian tyre industry of a buying group evolving into a national consumer retail brand.
The model also helps explain the diversity of the network. A metropolitan Tyrepower may concentrate heavily on passenger cars, performance tyres, wheels and mechanical servicing, while a regional dealer can combine passenger and 4WD tyres with truck, agricultural, industrial and earthmoving tyre services.
More recently, Tyrepower has also become considerably more visible through sport. What was already a well-established sponsorship strategy has expanded into a broad portfolio covering Supercars and motorsport, NRL and NRLW, AFL, NBL basketball and Super Netball, with many partnerships structured at state level to reflect the local ownership of the network.
From Ten Independent Dealers to a National Network
Tyrepower was established in 1977 by ten independent tyre retailers.
The original idea was relatively simple. Independent dealers could retain control of their own businesses while combining their purchasing power and building a common retail identity capable of competing with larger corporate tyre chains.
That principle remains at the centre of Tyrepower almost five decades later.
Rather than one corporation owning hundreds of tyre stores, Tyrepower’s members own their individual businesses and collectively own the organisation behind the brand.
This structure has allowed the network to grow without requiring Tyrepower Limited to acquire and operate hundreds of retail sites itself.
It has also given established independent tyre businesses a pathway to retain their local ownership and, in many cases, their existing trading identity while gaining access to a recognisable national brand.
That is why the network contains names such as Bears Tyrepower, Western District Tyrepower, ABC Tyrepower & Mechanical, Richard’s Tyrepower and Tucketts Tyrepower, alongside stores trading simply as Tyrepower followed by their location.
Tyrepower Is Not Technically a Franchise
There is an important correction to make when describing the network.
Tyrepower stores can look very much like franchises from the consumer’s perspective, but Tyrepower specifically states that it is not a franchise network.
The company describes its structure as a mutual business model. More than 300 members are equal shareholders in Tyrepower, and new members are required to purchase shares in the organisation. Members retain control of their individual businesses while receiving the advantages of operating under the national Tyrepower brand.
This distinction matters.
A traditional franchise normally involves a franchisor granting a franchisee the right to operate using its business system and brand under a franchise agreement.
Tyrepower instead operates much closer to a member-owned retail and buying group.
The national organisation provides members with benefits including collective buying power, supplier relationships, national training, marketing and administration support, business development programs, digital presence, national campaigns and the 13 21 91 customer number.
The individual store owner nevertheless remains an independent business operator.
Buying Power Is Central to the Model
The name Tyrepower is particularly appropriate because collective buying power is one of the fundamental reasons the organisation exists.
Tyrepower openly promotes “massive buying power” as one of the principal benefits available to members.
Instead of an individual regional tyre dealer negotiating independently with every manufacturer and distributor, hundreds of businesses can combine their purchasing requirements.
That scale makes Tyrepower an important distribution channel for tyre manufacturers.
The organisation has publicly identified preferential buying relationships with companies supplying brands including Toyo, Kumho, Goodyear, Dunlop, Continental, Pirelli, Maxxis and Cooper, together with major wheel and battery suppliers.
Its current consumer website shows an extensive catalogue including BFGoodrich, Cooper, Falken, Kumho, Maxxis, Michelin, Mickey Thompson, Pirelli, Toyo and Vitora, with additional brands available through individual dealers.
This makes Tyrepower fundamentally different from manufacturer-backed networks such as Bridgestone Select.
There is no single tyre manufacturer sitting behind the retailer.
The Tyrepower Network Today
TreadTorque’s analysis of the current Tyrepower store database identifies 343 locations across every Australian state and territory.
| State/Territory | Stores |
|---|---|
| New South Wales | 100 |
| Victoria | 76 |
| Queensland | 66 |
| Western Australia | 64 |
| South Australia | 25 |
| Tasmania | 5 |
| Northern Territory | 4 |
| ACT | 3 |
| Australia | 343 |
The scale of the network is significant.
New South Wales alone now has 100 stores, while Victoria, Queensland and Western Australia each have substantial networks.
Western Australia is particularly interesting. With 64 locations, Tyrepower has built an unusually deep presence across both metropolitan Perth and regional WA.
Unlike some national retailers whose networks become increasingly sparse outside the capital cities, regional Australia is an important part of the Tyrepower model.
The Beaurepaires Closure Created a Major Market Opportunity
One of the more interesting developments in the recent history of Australian tyre retailing was the withdrawal of Goodyear that ended the Beaurepaires retail network.
At the beginning of 2024, Beaurepaires still represented one of Australia’s best-known tyre retail brands, with around 100 retail and fleet stores. Parent company Goodyear Dunlop Tyres Australia had previously described Beaurepaires as a predominantly company-owned network with a strong metropolitan presence.
That changed when Goodyear moved to restructure its Australian and New Zealand distribution operations.
Reports in February 2024 said the company was evaluating the future of the Beaurepaires network as part of a move away from company-owned retailing towards third-party distribution and retail channels. No single buyer was found, which resulted in a closure of the brand. Stores were sold off individually or rebranded to Goodyear Autocare.
The disappearance of a network of that scale created something unusual in tyre retail.
It didn’t just release customers into the market. It also released experienced tyre retailers, staff, commercial relationships and strategically located tyre-store properties, many of them in metropolitan markets where acquiring suitable workshop sites can be difficult.
For a member-owned network such as Tyrepower, that represented a logical expansion opportunity.
Regional Australia Is a Major Strength
The other defining feature of Tyrepower is its regional footprint.
The network isn’t simply a collection of passenger-tyre stores replicated across 343 locations.
Individual stores adapt their businesses to their local markets.
In metropolitan areas, that may mean a strong emphasis on passenger vehicles, SUVs, 4WDs, wheels, wheel alignment, batteries and mechanical servicing.
In agricultural and regional markets, the customer base can be completely different.
Tyrepower specifically markets agricultural tyres for tractors and harvesting machinery, including products from major manufacturers such as Michelin, Goodyear and Bridgestone. Agricultural services are available through selected stores.
Selected stores also operate mobile service trucks capable of performing on-site repairs and replacement for agricultural, commercial and industrial equipment.
Truck and Commercial Tyres
Tyrepower also operates in the truck market.
Its national offering includes truck tyres for applications ranging from regional livestock transport and long-distance freight to urban delivery vehicles, with fitting and repair services available through suitable locations.
Selected dealers extend even further into earthmoving and industrial tyres, including products for agriculture, construction and other heavy-equipment applications.
This is an important distinction when comparing Tyrepower with predominantly passenger-focused retail networks.
A regional Tyrepower may therefore have workshop equipment, mobile service vehicles and commercial tyre capabilities that bear relatively little resemblance to a small metropolitan passenger tyre outlet.
That flexibility is a consequence of independent ownership.
What Tyre Brands Does Tyrepower Sell?
Tyrepower has one of the broadest multi-brand propositions among Australia’s major tyre retail groups.
Its national website currently promotes brands including:
- BFGoodrich
- Cooper
- Falken
- Kumho
- Maxxis
- Michelin
- Mickey Thompson
- Pirelli
- Toyo
- Vitora
Individual stores can offer considerably more.
For example, Tyrepower’s own store pages show dealers stocking combinations of Michelin, Bridgestone, Pirelli, Goodyear, Continental, Dunlop, Toyo, Cooper, Mickey Thompson, BFGoodrich and other brands.
This breadth reflects the buying-group model.
Unlike a manufacturer-owned network, Tyrepower is not structurally tied to pushing one manufacturer’s portfolio through its stores.
That doesn’t mean every Tyrepower stocks every brand.
Supplier relationships, local demand, inventory decisions and state-level buying arrangements can all influence what is available at an individual store.
More Than Passenger Tyres
The range of services also varies significantly between stores.
Depending on location, a Tyrepower dealer may offer:
- Passenger tyres
- SUV and 4WD tyres
- Performance tyres
- Wheels
- Wheel alignment
- Wheel balancing
- Puncture repairs
- Batteries
- Mechanical servicing
- Suspension and steering
- Light commercial tyres
- Truck tyres
- Agricultural tyres
- Earthmoving and industrial tyres
- Fleet servicing
- Mobile and on-site commercial tyre servicing
Tyrepower’s national services directory reflects this diversity, including conventional tyre services alongside mechanical repairs, specialty tyres and other vehicle services.
Consumers should therefore check the individual store rather than assuming that every Tyrepower offers exactly the same services.
Marketing Has Become a Major Part of the Tyrepower Strategy
Tyrepower’s recent marketing activity deserves particular attention.
The organisation already had considerable brand recognition, developed over nearly five decades and supported by national television, radio, newspaper, billboard and retail advertising. Tyrepower explicitly lists national marketing support and substantial media expenditure among the benefits of membership.
Sport, however, has become a particularly visible part of the strategy.
This isn’t simply one national sponsorship.
Tyrepower has built a portfolio of national and state-based sporting partnerships, which fits unusually well with its organisational structure.
National campaigns build recognition for Tyrepower.
State partnerships can then support the locally owned dealers operating within each regional marketing group.
Motorsport: A Long-Running Connection
Motorsport isn’t a new direction for Tyrepower.
The company’s association with Australian touring-car racing stretches back more than two decades, with the Tyrepower Cutting at Mount Panorama becoming one of its most recognisable sporting assets. The association with Bathurst dates to the mid-2000s.
In 2025, Tyrepower returned as the Official Tyre Retail Partner of the Repco Supercars Championship under a three-year agreement.
That relationship has since been strengthened further.
In May 2026, Supercars announced that its partnership with Tyrepower had been extended through to 2030, describing it as a relationship spanning two decades.
Tyrepower also holds naming rights to the Tyrepower V8 SuperUte Series and has backed Supercars driver Jack Le Brocq, while Craig Lowndes has previously served as a major national ambassador for the brand.
For a tyre retailer, motorsport provides an obvious product connection, but Tyrepower’s sporting strategy now extends far beyond motorsport.
Basketball Has Become a Major Platform
Basketball is particularly prominent.
In Victoria, Tyrepower has supported Melbourne United since 2017 and is currently a Platinum Partner, with branding on team and staff uniforms and throughout John Cain Arena.
It has also backed South East Melbourne Phoenix since the club’s inaugural 2019 NBL season and is now a Major Partner.
South Australia adds the Adelaide 36ers, where Tyrepower describes itself as the club’s longest-serving partner and has extended its relationship through the 2027 season.
In Western Australia, Tyrepower supports the Perth Wildcats, including grassroots programs such as Halftime Heroes and an All Abilities Carnival.
Queensland adds the Brisbane Bullets, while Tasmania is represented through the Tasmania JackJumpers.
That gives Tyrepower exposure across a remarkable proportion of Australia’s NBL geography.
AFL, NRL and NRLW Extend the Reach
The strategy isn’t confined to basketball.
In South Australia, Tyrepower has maintained a relationship with Port Adelaide Football Club for more than 13 years and remains a Major Partner and Coaches’ Partner through at least the end of 2026.
In Western Australia, it has supported the West Coast Eagles since 2021 and has expanded that relationship through a multi-year Coaches’ Partner arrangement.
In Queensland, Tyrepower became a major supporter of the Brisbane Lions in 2024, with the current partnership extending to 2028.
Rugby league is also represented.
Tyrepower’s relationship with the Brisbane Broncos began as a coaches’ sponsorship in 2021, and the brand remains listed among the club’s partners.
In New South Wales, Tyrepower joined the Cronulla-Sutherland Sharks NRLW program for its inaugural season in 2023, with branding incorporated into jerseys and match-day assets.
Netball adds the Melbourne Mavericks and NSW Swifts to the portfolio.
Why So Much Sport?
Taken together, the sponsorship portfolio suggests a deliberate strategy rather than a collection of unrelated deals.
Tyrepower needs to solve an unusual marketing problem.
Its stores are locally owned independent businesses, but consumers need to perceive Tyrepower as a large, recognisable national retailer.
Sport helps bridge those two identities.
A Supercars partnership creates national visibility. A Melbourne United sponsorship builds Victorian exposure. The Adelaide 36ers and Port Adelaide reinforce South Australia. The Wildcats and Eagles build Western Australian recognition. The Broncos, Lions and Bullets cover different Queensland audiences.
At the same time, individual Tyrepower dealers can support local sporting clubs and community organisations beneath those larger partnerships.
National Brand, Local Business
This is ultimately what differentiates Tyrepower.
The sign above the workshop may be national, but the business behind it is local.
Tyrepower itself says its mutual structure allows members to retain control of their businesses while participating in the strength of a household brand.
That creates advantages but also means individual stores can differ more than stores within a tightly controlled corporate chain.
One Tyrepower may be heavily focused on performance cars and wheels.
Another may offer mechanical servicing.
Another regional operation may have mobile service trucks attending farms, trucking businesses and industrial customers.
The common elements are the brand, buying power, supplier relationships, marketing and support infrastructure rather than an identical workshop format.
What to Know Before Visiting Tyrepower
There are several important characteristics consumers should understand.
Tyrepower isn’t technically a franchise. The stores are independently owned member businesses, while the members collectively own Tyrepower itself.
It is a genuine multi-brand retailer. Its buying-group structure provides access to products from numerous competing tyre manufacturers rather than tying the network to one supplier.
The individual store matters. Product ranges, specialist knowledge, workshop capabilities and additional services can differ between dealers.
Its regional footprint is particularly important. Selected stores extend well beyond passenger tyres into agricultural, truck, commercial, industrial and earthmoving applications.
The network has grown. TreadTorque currently identifies 343 Australian locations, making Tyrepower one of the largest physical tyre-store networks in the country.
The Beaurepaires withdrawal created an expansion opportunity, but the conversion story shouldn’t be overstated. There is evidence of Tyrepower expanding following the disappearance of Beaurepaires, but there isn’t sufficient public information to accurately identify every former Beaurepaires store that subsequently joined Tyrepower.
Sport is now a major part of the brand strategy. Tyrepower’s current sponsorship portfolio spans national motorsport and major professional sporting clubs across multiple states.
